Final week noticed Activision’s reveal of Name of Obligation: Black Ops 6 by way of a brand new trailer, igniting “The Reality Lies” marketing campaign. This would be the first principal entry within the Black Ops portion of the first-person-shooter franchise since 2020’s Name of Obligation: Black Ops Chilly Warfare and propaganda-themed advertising and marketing has been popping up in New York to have interaction the lots.
The 40-second teaser titled, “get up (rushmore)”, featured live-action footage of a celebration scaling a rock face that turned out to be a defacement of Mount Rushmore, protecting the presidents’ eyes with “The Reality Lies” blindfolds. It’s a daring begin to Microsoft and Activision’s promotion of the sport, however it’s garnered the eye of followers and bystanders alike.
Name Of Obligation: Black Ops 6 Claims “The Reality Is The First Casualty Of Warfare”
“Warfare By no means Adjustments” is a tagline belonging to a really completely different property from Bethesda, highlighting the nihilistic tone of the Fallout franchise. However in sharing an analogous theme with the Name of Obligation collection, Black Ops 6 is leaning closely on warfare propaganda-styled promotional materials to show heads.
Social media customers have wasted no time sharing the assorted promotional posters getting slapped on the concrete jungle to unfold the phrase of Black Ops 6’s arrival. Vibrant posters carrying “The Reality Lies” tagline and the defaced Mount Rushmore have been noticed sporting the provocative type beforehand seen in materials referring to George Orwell’s 1984 and the Obey clothes model.
A van was additionally noticed exterior the Manhattan courthouse earlier within the week spray-painted with “In Lies We Belief” recognized with the Black Ops 6 emblem. Moreover, newspaper stands in New York Metropolis, promoting the New York Publish, featured articles protecting the fictional Mount Rushmore occasion.
This type of advertising and marketing presence not solely impresses the Name of Obligation neighborhood but in addition attracts the uninitiated’s curiosity within the recreation’s assertion. Some players even went so far as to say Microsoft ought to have been pushing the identical advertising and marketing effort behind Senua’s Saga: Hellblade 2, which many thought fell by the wayside relating to promotion.
Followers applauded developer Treyarch and Activision for the surprising marketing campaign, pinpointing its skill to “contain everyone into figuring issues out”. The “cryptic teasers that tie into the political conspiracy features of the [Call of Duty] collection” have been additionally counseled, and extra followers admitted this strategy to recreation promotion had their “full curiosity”.
Enjoying into the theme of this advertising and marketing stunt, one fan thought it might have been on-brand for Activision to feed “a load of false details about the sport to reveal how rapidly/simply misinformation spreads”, however the writer’s already succeeded in establishing a viral sensation.
Try the Name of Obligation: Black Ops 6 teaser trailer beneath:
