The Weeknd’s Apple Immersive Video music expertise is out now on Apple Imaginative and prescient Professional, and Apple will demo it at Apple Shops.
What Is Apple Immersive Video?
The Apple Immersive Video format is 180-degree video with 8K decision, stereoscopic 3D, excessive dynamic vary (HDR), and spatial audio. It is served within the Apple TV app with a lot increased bitrate than many different immersive video platforms.
We extremely praised Apple Immersive Video in our Imaginative and prescient Professional evaluate. It is not attainable to solid or document Apple Immersive Video although, so you will must take our phrase for it until you’ve gotten entry to a Imaginative and prescient Professional.
The expertise was initially introduced at WWDC 2024 as one of many plethora of Apple Immersive Movies coming to Apple Imaginative and prescient Professional.
The 5 minute immersive video contains a new tune from The Weeknd referred to as Open Hearts, and has you “journey alongside The Weeknd via a surreal, haunting cityscape on this electrifying sonic voyage.”
I attempted Open Hearts, and was blown away. The standard of the cinematography and the distinction of the imaginative VFX scenes on Imaginative and prescient Professional’s lovely micro-OLED shows conjured to an expertise I can solely describe as hanging.
Immersive video appears to be Apple’s key focus for post-launch Imaginative and prescient Professional content material.
The Weeknd’s music expertise arrives one month after the primary ever Apple Immersive Video brief movie, Submerged, which we described as “a must-see for cinephiles and potential filmmakers” in our evaluate.
And within the months earlier than that, Apple launched the primary episodes of two new Apple Immersive Video sequence, Boundless and Elevated, in addition to 4 minutes of highlights from Tremendous Bowl LVIII.
New Apple Immersive Movies Coming, Together with A Brief Movie
A plethora of recent Apple Immersive Video content material is coming, together with a scripted brief movie from the director of All Quiet on the Western Entrance.
Apple Immersive Video is solely out there on Apple Imaginative and prescient Professional free of charge by way of the Apple TV app. There is no approach to solid or document it, so you will must take our phrase after we say that its high quality is so good that it could turn out to be a headset-seller for Apple as soon as cheaper Imaginative and prescient headsets arrive.
If you do not have a Imaginative and prescient Professional although, do not fret. For the primary time, Apple says it’ll additionally play The Weeknd’s immersive music expertise in Apple Shops which supply Imaginative and prescient Professional demos. This shall be out there from Friday, and if you happen to’re you’ll be able to register right here.
